LA CROISSANTERIE

La Croissanterie is a leader in French fast food, offering quality products at affordable prices. With nearly 300 restaurants in 10 countries, its adaptable concept and constant evolution have earned it strategic partnerships and excellence awards.

La Croissanterie in a few words

Founded in 1977, La Croissanterie is the pioneer of French fast food. La Croissanterie, a generalist and modern brand, offers a wide range of items to enjoy on-site or to take away, covering every moment of the day: pastries, sandwiches, salads, baked goods, hot and cold drinks, etc.

The concept, recently revamped, revolves around 3 key points:

• Pleasure & Accessibility: Tasty and quality products at affordable prices
• Innovation: Menu renewal with each new season.
• Trendy Architectural Concept: Modern design, warm, comfortable, and contemporary atmosphere.

La Croissanterie offers a turnkey concept that is easily operable, suitable for locations ranging from 20 to 250m2, whether in shopping centers, city centers, or Travel Retail.

Our network now includes nearly 300 restaurants in 10 countries: Senegal, Congo, Morocco, Cameroon, Mali, Gabon, Ivory Coast, Guinea, Saudi Arabia, mainland France, and its overseas territories.

The brand is currently accelerating its development in France and internationally, including throughout Africa. Join the adventure!

History

La Croissanterie has evolved with the times. Founded in 1977, it developed and enriched its offer in the 1980s and 1990s with now-iconic innovations for the brand, such as the Double-Bar Pain au Chocolat, Almond Croissant, Paninis, etc.

It has continued its growth since the 2000s, while staying in tune with customer consumption trends. The brand surrounds itself with the best chefs and professionals to offer increasingly innovative culinary creations. This has allowed the brand to win various awards (Best Chain of Stores in 2024 and Best Sandwich Shop of the Year in 2023 for the 5th time).

At the same time, the brand is developing its connections with the African continent by opening its first restaurants in partnership with Total in Senegal, Congo, Cameroon, Gabon, Ivory Coast, Mali, Guinea Conakry, and Morocco.

In 2019, the Delineo Group was created. It now includes 3 brands: Maison Pradier, Roberta Caffè, and La Croissanterie, making the group a key player in the fast-food industry. Since 2020, La Croissanterie has continued to develop by strengthening its expertise and transfer. La Croissanterie adapts and enhances its procedures to ensure quality and hygiene in its stores. Changes in CEO, visual identity, and international expansion through the franchisor Delineo International are all factors boosting the brand, allowing it to remain trendy even after 45 years of existence.

Support Services

With the Delineo Group, you benefit from all the services of a large Group: IT Services, Projects and Works, Operations, Marketing, R&D, Purchasing, Development… These services support you from the conception of your project to the follow-up of your restaurant once it is open.

• Assistance Throughout the Project:

La Croissanterie provides pre-opening training and complete support throughout the preparation of your opening, whether it’s for project analysis, location validation, development of the site dossier, or technical assistance during the store layout. This support continues through the opening, where our operational teams assist with restaurant organization and all technical details. This assistance continues throughout your project with regular visits from our teams and ongoing access to our expertise.

• Marketing and R&D Expertise:

Our two departments design an annual action plan to innovate recipes with the best products. This means you will be able to offer around twenty new recipes each year.

Our marketing team plans numerous promotional actions, contests, event campaigns, etc., to boost your sales and the brand’s appeal.

These marketing actions are tailored to the countries and types of restaurant locations.

• Network:

France:

• 32 subsidiaries
• 199 franchises

Africa and the Middle East:

• 54 franchises

Do you have the profile to join us?

• You will commit to multi-site development (minimum of 3).
• Operational structure: Ability to develop and manage a network of multiple restaurants.
• Financial capacity.
• Alignment with the values and vision of the Delineo Group, the brands, products, and customer service.

Key Figures

• Franchise Fee: €30,000 per unit
• Royalties: 6%
• Communication: Marketing Fee (0.5%) + 1.5% to invest in local communication.
• Minimum Personal Investment: €150,000

Financial Warnings

1. The required amount for your personal contribution and the total investment may vary based on several factors, such as the country, property prices, their size, etc. The figure indicated in the right column may sometimes be 0 or 1 when the minimum investment strongly depends on these factors.
2. While franchising significantly reduces risks for the entrepreneur, it does not provide a guarantee against all risks. The information published on this page is provided by the franchisor under their responsibility. Be sure to ask questions, talk to existing franchisees, and verify that you have all the accurate information needed for your decision. Consult our selection of franchise experts in the Resources / Franchise Consultants section. Also, follow our franchise training programs available in the Resources / Franchise shows and events section.